Branding
Away Kit Launch 2023/24
This is our style. This is our craft. This is the West Ham Way.
West Ham’s 2023/24 Away Kit launch explores the origin story of the West Ham Way style of play, the Academy of Football and the legends it has created throughout history.
The launch video - set in an art studio in Trinity Buoy Wharf near the site of the original Thames Ironworks - features international stars Lucas Paquetá, Nayef Aguerd and Emerson, UEFA Europa Conference League final and semi-final scorers Saïd Benrahma and Pablo Fornals, Academy graduates Ben Johnson and Divin Mubama, and women’s team players Halle Houssein and Mel Filis.
The origin story is narrated by Hollywood star and Hammers fan Ray Winstone who takes the viewer through the tale.
The various urban myths came to life in the script with subtle references in the film.
Roberta Moore, daughter of West Ham United and England legend Bobby Moore, makes a guest appearance.
Art Direction/Exec production - Neil Felton
Director - Marc Sethi
DOP - Andi Hampton
Producer - Emma Cain
Voice Over - Ray Winstone
Set in Trinity Art Studio in Trinity Buoy Wharf near the site of the original Thames Ironworks - it features international stars Lucas Paquetá, Nayef Aguerd and Emerson, UEFA Europa Conference League final and semi-final scorers Saïd Benrahma and Pablo Fornals, Academy graduates Ben Johnson and Divin Mubama, and women’s team players Halle Houssein and Mel Filis.