Brand awareness campaign for ITV Studios. Establish the tone of voice and nail an overarching strapline for the campaign.
Be Warm, Friendly, Bold, Cheeky, Direct, Simple and Snappy.
Our target market would be Commissioners, Buyers, Industry influencers and Talent.
We set about creating a language to which every business area would relate.
Once we ascertained the platform of how we expressed what to say and what needed to be said, the breakthrough happened - we had slogans for everything.
Visually, ITV Studios wanted to be bold and direct, disrupting their own advertising for all their great new show titles. It was at Mipcom that our solution came to fruition.
ITV Studios; Our job is to entertain. And excite. So we invite everyone in, and inspire them to imagine anything can happen with a big, brilliant and breath-taking promise. A promise that sets the scene in a headline and acts as a compelling call to action in a strapline. It works anywhere so we use it everywhere to always connect what we say with what we do.
Art direction: Neil Felton and Anthony Black
Copy Writer: Vikki Ross