ITV Festivals

WTF was tasked with refreshing ITV Studios’ sub-brand logos; building on the current electric branding, we made them bigger, brighter and bolder… 

This included the whole look and feel for the London ITV Studios festival in Leicester Square and a massive wallpaper take over at Content L.A. (above).


Each individual festival had its own bespoke cityscape to showcase their shows and a set of neon signs that make up an illustration when put together.


The Formats cityscape was based on the Miami skyline to reflect the playfulness of their titles like Love Island and The Voice.


Being that this year of Non-Scripted focused on natural history we set the city in Singapore which allowed us to feature the Singapore raised Gardens.

Style Guide

Finally we put together a whole style guide for the campaign.