---
title: "#HelpingNotHelping"
description: Check out our branding project for Lumos, Helping Not Helping. Find out more.
image: https://wtf.london/hubfs/Website%20Build%202023/Projects/Helping%20Not%20Helping/16.9_wtf_lumos.jpg
---

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# #HelpingNotHelping

 WTF teamed up with JK Rowling’s children’s charity Lumos to help end orphanage tourism and volunteering with the #HELPING*NOT*HELPING campaign.

 

Many volunteers and backpackers visit orphanages every year, creating a multimillion-pound industry that puts children at risk of exploitation. Children's charity Lumos aims to stop the orphanage tourism trade by highlighting the irreparable harmful effects of volunteering with children.

Voice-over by Jason Isaacs.

## Related Projects

### [Branding The Happy Vagina THV](https://wtf.london/projects/the-happy-vagina)

### [Film/TV Hogwarts Wizarding World](https://wtf.london/projects/hogwarts)

### [Branding The Wonder of Nature Natural History Museum](https://wtf.london/projects/national-history-museum-the-wonder-of-nature)

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