Branding
#HelpingNotHelping
WTF teamed up with JK Rowling’s children’s charity Lumos to help end orphanage tourism and volunteering with the #HELPINGNOTHELPING campaign.
Many volunteers and backpackers visit orphanages every year, creating a multimillion-pound industry that puts children at risk of exploitation. Children's charity Lumos aims to stop the orphanage tourism trade by highlighting the irreparable harmful effects of volunteering with children.
Voice-over by Jason Isaacs.