Film/TV
ITV Studios 70th
70 years in the spotlight, and they’re just getting started.
Designing a year-long campaign for ITV Studios’ 70th Anniversary means celebrating decades of entertainment that shaped the world of television. That’s a lot of groundbreaking shows and a lot of unforgettable moments. A monumental year for 2025! Watch this space for more.
The launch
Launched during London TV Screenings, the campaign kicked off with a front-of-house takeover of Odeon Luxe Leicester Square for the incredible ITV Studios Festivals event. A chalked stencil paved the way to Leicester Square from all around the West End, and a mobile ad board enticing people out of Mip London at the Savoy. Once the day turned to evening, a mega spotlight beamed into the sky.
70 Years in the Spotlight.
Art direction: Anthony Black, Neil Felton
Copywriting: Vikki Ross