Branding
SKA Collection
A unique capsule fashion range for West Ham United's official retail store.
Design in-house at wtf, the SKA Collection for West Ham United. Together with an advertising campaign, shot at London Stadium on a rainy match day.
All our models in the shoot are Season Ticket Holders at West Ham.
the design process
Working closely with the West Ham retail team, sourcing the manufacturing and materials. Paying attention to subtle details to give the collection a minimalist look and feel.Designed in-house at WTF, the collection is inspired by the ska scene that swept the country in the late 1970s and early 1980s. It targets the older generation of West Ham fans as a homage to that era when ska music and football went hand in hand. Fashion was a massive part of that scene, and our designs drew on the classic silhouettes of the time: Harrington jackets and polo shirts with accessories that include braces and bucket hats.
The collection has been hugely successful, with many items already sold out.