Wear the Greatness

The WEST HAM UNITED X UMBRO Kit Launch 2024/25.


West Ham United’s 2024/25 Home Kit launch is inspired by the Kit’s design, which replicates the 1965 European Cup Winners Cup Final Kit.

This scene is set in 1965 in the East London institution that is E.Pellicci Cafe. Our players are getting together the day after that historic win.

Creative Director: Neil Felton
Director: Marc Sethi
Producer: Jonathan Sidwell
Executive Producer: Neil Felton
DOP: Thomas Hole
Sound: Jono Cary
Digi Op: Nick Matthews
Art Department: Neil Felton, Eliza Newnham and Jim Powles.
Wardrobe: Phil Bush and Lily Lytton.
Claret and Blue Scooter courtesy of Paul and Andy, Romford Scooter Club.

Narrator: Hero Fiennes Tiffin
Waitress: Roberta Moore
Chef: Tony Way
Customer: Harry Collett
Legend: Brian Dear
The Band: The Rifles

West Ham United Footballers: Jarrod Bowen, Mohammed Kudus, James Ward-Prowse, Dinos Mavropanos, Alphonse Areola, Anouk Denton, Emma Harries, George Earthy, Lewis Orford.

Shot at E. Pellicci Cafe, Bethnal Green Road E2 0AG. Special thanks to Anna and Nev Pellicci for using their historic cafe and the amazing food.

Music: The Rifles. Joel Stoker, Lucas Crowther, Robert Pyne, Grant Marsh, & Dean Mumford.
Song written by Joel Stoker
Script: Neil Felton

Post Production:
Editors: Arthur Le FOL and Leigh Brzeski
Sound Design: Daniel Nolan
Colour Grade: Carlotta Rio
Post-production: Splice Post
Post producer: Sophie Bagha
Photography Retouching and Graphic Design: Neil Felton.
Photography Grading: Marc Sethi.

West Ham United:
Project Lead: Grant Russell
Project Lead: Tony Watson
Project Lead: Liam Boreham
Creative: Dale James
Communications: Sophie McCubbin